GHL Funnel · CRM · Operations

Build a Better Funnel—and a Better System Behind It

I help business owners and startups turn scattered leads into a system that runs itself—building high-converting funnels, managing your GHL account, wiring up booking calendars that fill themselves, organizing your CRM pipeline, and automating lead follow-up so every contact moves forward and nothing falls through the cracks. The result is a business that runs smoothly, stays organized, and keeps growing without you chasing every detail.

Let’s identify what is slowing your business down and map out the right next step.

Mary Fe \u201cJJ\u201d Ilusorio, executive support and business operations professional

Mary Fe “JJ” Ilusorio

Funnel & Operations Specialist

HubSpot CRMAffinity Deal FlowEmail DeliverabilityPipeline ManagementStructured Workflows
What I Build

Services Built Around Outcomes

Each service connects a part of your business to the result you want—from the first visitor to a booked, organized opportunity.

GHL Funnel Building and Redesign

A polished, conversion-focused funnel that guides visitors from first click to booked appointment.

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Funnel Management and Optimization

Ongoing tweaks and updates so your funnel keeps performing instead of going stale.

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Appointment Calendar and Booking Setup

A reliable booking system that connects the right people to your calendar with confirmations and reminders.

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CRM and Sales Pipeline Setup

An organized pipeline that gives you a clear view of every contact and opportunity.

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Lead Capture and Follow-Up Workflows

Automated follow-up so fewer leads slip through the cracks after they opt in.

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Email Outreach and Deliverability Support

Email campaigns that reach the inbox and support your outreach with strong deliverability.

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Executive Assistant and Business Operations Support

Hands-on operational support that keeps your systems, contacts, and workflows running smoothly.

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The Bigger Picture

More Than a Funnel Page

A funnel should not stop at collecting a lead. It should connect the right people to your calendar, organize their information, trigger the right follow-up, and give you a clear view of every opportunity. JJ combines funnel building, CRM management, email deliverability, and operational support to help create that complete journey.

Map Out Your System

Funnel

Connected into one journey

Calendar

Connected into one journey

CRM Pipeline

Connected into one journey

Follow-Up

Connected into one journey

Email Outreach

Connected into one journey

Operations

Connected into one journey

Why It Matters

Benefits You Can Feel

A clearer journey from visitor to booked appointment

A professionally organized CRM and pipeline

Fewer leads lost because of missed follow-up

Consistent appointment confirmations and reminders

Better visibility into contacts and opportunities

Support across funnels, CRM, outreach, and operations

How We Work

A Simple, Clear Process

1

Step One

Identify the bottleneck.

We look at where your funnel, CRM, or follow-up is slowing your business down.

2

Step Two

Build the right system.

A structured setup tailored to how your business actually works.

3

Step Three

Connect the funnel, calendar, CRM, and follow-up.

Every piece talks to the next so leads flow through without manual chasing.

4

Step Four

Test, launch, and improve.

We launch, watch what happens, and refine so the system keeps getting better.

Experience & Capabilities

A Systems-Focused Approach

“My experience includes building a HubSpot CRM from scratch, managing investor deal flow in Affinity, maintaining accurate contact and pipeline data, supporting email campaigns with strong deliverability, and creating structured workflows for service-based businesses. I bring that same systems-focused approach to funnel and CRM projects.”

Portfolio Demonstration

Select any asset to view an expanded demonstration and the outcome it supports.

Screenshots shown are labelled placeholders for portfolio demonstration. Real client work is added during onboarding.

Mary Fe \u201cJJ\u201d Ilusorio
About JJ

Mary Fe “JJ” Ilusorio

“I’m Mary Fe ‘JJ’ Ilusorio, an executive support and business operations professional with experience in CRM setup, pipeline management, email outreach, deliverability, customer operations, and process improvement. I don’t wait to be told what needs fixing—I find the gap and close it. My goal is to help you build a system that looks professional, works smoothly, and is easier to manage.”

Today I bring that systems-focused mindset to funnel building and automation— designing pages that convert, wiring up booking calendars that fill themselves, and building the automated follow-up sequences that keep every lead moving forward instead of going cold. A funnel is only useful when the system behind it actually runs, and that is the part I care about most.

Funnel Design

Conversion-focused pages with clear offers, hierarchy, and calls to action.

Automation & Workflows

Trigger-based follow-up, reminders, and task routing that runs without manual chasing.

CRM & Pipelines

Organized contact and opportunity tracking built on real CRM and deal-flow experience.

Operations Support

The hands-on execution that keeps funnels, calendars, and follow-up working together.

Work With JJ
Questions

Frequently Asked Questions

What happens on the discovery call?+

We review your current setup, the result you want, and where your lead-generation or operational process needs improvement—then map out the right next step.

Do I need to already use a funnel or CRM platform?+

No. Whether you are starting fresh or fixing an existing setup, the call helps identify what you need and what can be improved.

Which services can JJ help with?+

Funnel building and redesign, funnel management, booking setup, CRM and pipeline setup, lead capture and follow-up workflows, email outreach and deliverability, and executive or business operations support.

Is the discovery call really free?+

Yes. The discovery call is free and focused on understanding your goals and the best path forward before any work begins.

What should I prepare for the call?+

If available, have your current website, funnel, booking page, CRM, or workflow ready to share so we can review it together.

Book Your Call

Let’s Find the Right System for Your Business

Book a free discovery call to discuss your current setup, the result you want, and where your lead-generation or operational process needs improvement.

Discovery Call CalendarOpen

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Tell me about your business

Share a few details so our call is focused on your goals.

Services of interest (select all that apply)

Manual setup item: The intake fields above (services of interest, challenge, timeline, etc.) are collected here for portfolio demonstration. Attaching them to the live booking calendar is a manual configuration step inside the calendar platform. The embedded calendar collects first name, last name, email, and phone directly.

Ready When You Are

Let’s Build the System Behind Your Funnel

Book a free discovery call and we’ll identify what is slowing your business down and map out the right next step.

Let’s identify what is slowing your business down and map out the right next step.

Book a Free Discovery Call